Jones’ Journal is a full-color zine where a thoughtful plushie, his favorite human, and their quirky team of soft dudes share the small, shining moments that make up a life.
Meet Jones
Jones is not your average plushie. He’s a curious little guy who says yes to everything, from jumping in a fishing boat to riding a ferris wheel. One day while modeling a new outfit, he decided he should start a glossy magazine. A year later he officially launched it so he could share his adventures with you.
In Jones’ Journal, you will find his own writing and photography: street corners and sunsets, flour-dusted countertops, stadium lights, quiet mornings, and goofy snapshots from the backseat of the car. Jones notices the details most people miss, and he loves nothing more than inviting you into those moments with him.
The Girl
Jones shares his world with “the girl”—his favorite person, adventure buddy, and fellow storyteller. She is the one who makes him custom outfits, fluffs his fur after a bath, and always makes sure he has a good view.
In the journal, the girl contributes her own essays and reflections. She writes about the deeper, human side of their days together: the mystery behind a beach find, the joy to be found in a baseball game, the way people can’t stop themselves from sharing their photos. Her voice weaves gently with Jones’, creating a conversation between plush and person.
The Team
Jones and the girl live with “the team”—five other plushies, each with their own name, quirks, and opinions about how the world should work. Some are bold and fearless, others are shy and thoughtful, and at least one has very strong feelings about snacks.
The team appears often in the journal: piling into photos, stealing the spotlight in travel stories, offering unsolicited commentary on baking experiments, and occasionally starting pillow-fort debates. Together, they turn everyday life into a rotating cast of characters you will quickly come to know and love.
Everyday Adventures, Joyfully Told
Jones’ Journal is a collection of the days that might otherwise slip by unnoticed. There are travelogues from new cities and tiny towns, baking sessions that end in both masterpieces and messes, scorecards and snapshots from baseball games, and quiet vignettes from ordinary afternoons at home.
Some stories are playful and silly; others are soft and contemplative. All of them are rooted in the belief that life is worth noticing—even when you’re made of fabric and stuffing. If you have ever kept a notebook, collected ticket stubs in a drawer, or taken too many pictures of your favorite pet, you’re in the right place.
Take a Little Piece of the Story Home
If Jones and his team have made you smile, you can carry a bit of their world into your own. The shop is where issues of Jones’ Journal, which include a prize inside, find their way from our shelves to yours.